Monday, March 31, 2008

An end to Lactacyd envy

Ever since feminine hygiene products began TV advertising some years back, it became fairly common to hear cracks among guys such as: "Why isn't there something similar for men?"


Such cracks were apparently taken not as cracks, but as consumer insights, by some entrepreneurial soap-maker. And whoever made those cracks to mask his secret need for such a product, will now be pleased to find that, on the shelves of Mercury Drug, there awaits a product to fulfill his need:



More than that, the same entrepreneurial soap-maker was clever enough to make it a "his and hers" duo.



I just wonder though: 1) Wouldn't branding have been more consistent if it had been "Fem Tight" and "Peni Big"? Or "Peni Fresh" and "Fem Clean"? 2) Why couldn't hers have been in Tutti-Fruitti flavor too?

And on a more practical side: 3) The "hers" variant's "tightens muscle" promise is intriguing... I wonder if it'll work on stretch marks and wrinkles? If anyone has the answer, let me know.

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