In the supermarket some days back, James and I noticed that the Nestle infant milks had a new packaging, and wondered what the hell Nestle was thinking...
...until we realized a split-second later that it wasn't only Nestle, but every product in the infant milk aisle!
My jaw dropped in shock. Government regulation strikes again. In the past, to promote breastfeeding, DOH had prohibited pediatricians from endorsing any infant milk; forebade infant milk brands from having any kind of advertising in health centers; and more recently, banned infant milk advertising on TV. Now, DOH is regulating packaging as well. So much for packaging aesthetics. And just imagine the cost and logistical nightmare of replacing every single box and can of infant milk with this new regulated packaging!
In fairness, at least we see one government agency doing its job. Product aesthetics and sympathy for infant milk brand managers aside, there really are products that deserve to be regulated in the interest of consumer well-being. I just wonder when they'll get around to similarly regulating other such products? Apart from the no-brainer of cigarettes being hazardous to your health, there are actually a few others I'd love to see, hahaha:
- On softdrink bottles and junk food wrappers: "This shit is bad for you."
- On processed foods: "You don't even want to know what goes into this shit."
- Outside fastfood joints: "Go eat something healthier."
- On cellphones: "Do you want to know how much sending a text ACTUALLY costs?"
- Outside SM: "Don't support unfair labor practices."
And I'll stop there before I get to beauty products and just shoot myself in the foot. Hahahaha! Happy shopping, consumers!
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